Karnage

Motorsports

Objective

Karnage Motorsports came to us with a fragmented brand identity - Multiple logos lacking consistency, a generic red color scheme they weren't happy with, and a website that felt disconnected from their brand. Navigation was chaotic with buttons scattered randomly, and there was no clear way to engage their passionate automotive community.

Solution

We re-did everything, while still maintaining what they loved and old clients would recognize. First, we defined a core logo and gave it consistent variations, locked in custom fonts, and developed a bold new color palette with signature patterns that scream performance. Then we built a beast of a website with 8 CMS databases to showcase builds, events, tutorials, and community content. Now their brand matches the caliber of their work.

→ Ideas...