Konkrete

Hard, Timeless.

Objective

KONKRETE stands for durability, endurance and an unwavering strength. This concept suggests that the brand's clothing and accessories are made to withstand the wear and tear of everyday life and, in the same way, KONKRETE connects with people who have a resilient and solid spirit.

Solution

This logo is a representation of a bodily figure that is reflected in the image below since this brand is based on people’s strenght, also this structure resembles two K's leaning on each other making the hard structure resemble the bodily figure.

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icon

Website design

Concept

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Design

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Execution

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Final Mockups

Optional