Shift Rentals is a community passionate about power,speed, the admiration that their vehicles inspire, and what they feel when they drive them. For Shift Rentals, luxury is a state of mind, a lifestyle, that's why their mission is to provide an unforgettable experience that transcends the ordinary and reflects that elegance in every aspect
The symbol of the horse is the personality of this brand. We wanted to create a different icon than the common "text below a car"; so we managed to combine the power, strenght and elegance of the vehicles in two horses which, at the same time, suggest the partnership and brand's commitment to providing exceptional service and forming a strong bond with its customers. The chosen font is a sans serif with clean and sharp edges that aims to reflect the speed and the beauty in simplicity.